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8 Tips to Help You Deal With Negative Reviews

8 Tips to Help You Deal With Negative Reviews

Consumers across Australia rely heavily on online reviews. Globally, at least 9 in 10 consumers say their purchases are informed by online reviews. Clearly, online reviews are something that no business can afford to ignore. The correct approach involves making it...

6 Tips to Improve Your CTR in Google Ads

6 Tips to Improve Your CTR in Google Ads

Do you advertise on Google Ads? Are you looking to improve the click through rate (CTR) on your ads? If yes, then this article is for you. Over the past few years, businesses across Australia have embraced the power of Google Ads (formerly AdWords). And there is a...

How to make the most of user generated content?

How to make the most of user generated content?

Ask digital marketing experts in Australia how you can improve your brand’s online visibility, and they will most likely tell you that the trick lies in Search Engine Optimization (SEO). Search engines, such as Google, Yahoo and Bing, are the workhorses of the...

Why You Should Care About Google’s BERT Update?

Why You Should Care About Google’s BERT Update?

Google’s BERT update is, no doubt, something that you may never have heard about. The noise surrounding its launch has been somewhat muted. That is really surprising, considering that it is probably Google’s most important update in the last five years! BERT will be...

5 Great Tips to Get the Most Out of Google Ads

5 Great Tips to Get the Most Out of Google Ads

For most people, getting the most out of Google Ads campaigns is a hit or miss affair. Throw enough stones and some are bound to hit the mark, right? Well, that may very well be true, but such an attitude is no way to run a successful marketing campaign. Truth of the...