How Businesses Manipulate Online Reviews

How Businesses Manipulate Online Reviews

Ninety per cent of people across the globe say they first consult reviews before making purchasing decisions. That’s enough to make some businesses out there, ahem, lose their scruples. For them, the desire is to stay ahead of the pack, whatever the cost. The result...
Who Writes Fake Online Reviews?

Who Writes Fake Online Reviews?

One of the — dare we say, “interesting” — phenomenon that we encounter as an online reviews management entity is that of fake reviews. Notwithstanding the fact that most of the consumers who are out there swear by online reviews, a sizable portion of the...
How to Use Online Reviews as a Marketing Tool

How to Use Online Reviews as a Marketing Tool

If you own a business, you probably are already aware of the power of online reviews. And that’s hardly surprising. At least 90 percent of consumers out there say they first consult reviews before making purchases. And a large number of people trust them, in spite of...
How to Identify Fake Online Reviews?

How to Identify Fake Online Reviews?

Online reviews are something that people across the globe have come to trust. Research indicates that more than 90 percent of consumers read online reviews before making a purchase. And of these, 76% trust what they read. That’s in spite of the fact that reviews are...