eKomi Australia for the Accommodation Industry
Online reviews play an integral part in marketing for accommodation and the hospitality industry. Anyone who regularly books hotels and AirBnBs always reads the reviews before making a reservation. Whether it’s a romantic weekend for two on the Gold Coast or backpacking around Australia, travellers— no matter what their budget—will always check out the Google star-ratings.
At eKomi Australia, we understand your online reviews can make or break the reputation of your luxury bed and breakfast, campground, hotel or motel. That’s why we have developed the industry’s leading online reputation management tools for accommodation providers. eKomi Australia’s software is now used by more than 15,000 businesses globally, including leading hotel chains. Collectively, they have gathered more than 100,000.000 reviews.
How does eKomi Australia help the Accommodation Industry?
The eKomi Australia platform comes with a number of great features highly beneficial to hotel chains, motels, campgrounds, caravan parks, AirBnB, backpackers lodges and hostels—no matter what star rating the accommodation is awarded by Australian International Tourism Council.
eKomi Australia’s Online Reputation Management software features:
- Automated review collection for time-poor accommodation managers, making it easier for your hotel guests and travellers to rate your rooms and campsites.
- User-friendly software with ongoing eKomi team support if you experience any difficulties at all.
- Supports 26 languages which makes it simple for international guests to provide feedback on the quality, cleanliness and friendliness of the hotel staff.
- Clearly displays user ratings for your hotel, motel, AIrBnB or campground on Google Adwords. In addition to boosting your online credibility, it can boost Click-Through-Rates up to 17% and in turn make CTR more cost effective by 16-80%./span>
- Monitoring tools allow hotel management to seamlessly manage their online reputation.
- Makes certain your hotel, motel or AirBnB comply with the current legal requirements in displaying reviews in an industry governed by strict guidelines.Proven response rate of up to 50%. 94.39% of the reviews that you gather are 4- and 5-star.
- Integration of a “Certificate Page,” to display your overall rating provides your accommodation facilities with authenticity.
Why Online Reviews Matter for the Accommodation Industry
As an owner/general manager of accommodation, you will know the importance of online reviews and the role you play in keeping hotel guests happy. Hotel guests often like to be seen as an authority, so whether their experience is good or bad, they will share their experiences online via a review platform or on social media.
- 73% of travellers will make up their mind about the quality of your accommodation after reading only 6 reviews.
- Of these, 43% will not make a reservation at your hotel or motel if you have a 3-star rating or less
- 94% of consumers decisions are influenced by reading online reviews and how you respond to fixing problems.
Guide purchasing decisions and increase sales by displaying genuine customer reviews.
Syndicate product and seller ratings through our strong commerce network and drive relevant traffic.
Apply advanced analytics to evaluate and pinpoint particular issues and trends.
Generate conversations with your existing customers to track their experience and improve their lifetime value.
Measure and review the effectiveness of your marketing campaigns to improve branding and response rates.
Grant access for any of your divisions team members to your central feedback analytics and insights to educate your entire company to customer centricity.
Schedule a Demo Today!
Our support team is able to give you an obligation-free, comprehensive walkthrough of what our online reputation management software can do your accommodation facilities. It’s time to put your hotel, motel and AirBnB on the map. Schedule a demo today. Call today.