Seller and Product ratings are a must for brands that advertise on Google. If your business has not been using them, then you have been losing out on a lot of money. Indeed, there is no reason for you to advertise on Google Ads without taking advantage of the power of Seller and Product Ratings. If you need convincing, here is a compelling piece of information from Google; having Seller Ratings show on your ads can increase your CTR by as much as 17%! This article takes a look at Seller and Product ratings. What are they and how do they benefit your business? 

What are Seller Ratings?

Seller ratings are an automated type of extension that is used by Google to reflect the feedback that a business as a whole has received from its customers. They use a five star based rating system and appear underneath your CPC text ads. Ideally, a business should have a five star rating. 

What are Product Ratings?

Product ratings have to do with particular products in your store. Let’s assume, as an example, that you have an ecommerce website selling men’s clothing. One of the products in there will be a particular brand of t-shirt. So, a product rating would be a rating for this one particular t-shirt. You see this a lot on most ecommerce websites. 

Where do they come from? 

Product and Seller ratings are derived from online reviews. Google uses the feedback that you get from your customers to paint an overall picture of your ability to provide a quality service. However, the data that is needed is not going to be automatically uploaded to Google from your website. To get Seller and Product Ratings, you need to do the following; 

Benefits of Getting Seller and Product Ratings 

The following are the benefits of getting Product and Seller Ratings in Google Shopping and in Google CPC text ads; 

  • Seller and Product ratings build trust and get you more traffic

Seller and Product Ratings are a reflection of quality. They indicate that your business is the real deal. This all has to do with the issue of building trust. What it boils down to is that people have complete faith in the advice that they get from complete strangers via online reviews. So, a person in California may get influenced in their purchasing decisions by someone in Nairobi! The fact that 9 out of 10 customers use online reviews to make purchasing decisions only adds to the importance of Seller and Product Ratings. 

  • More traffic translates into more sales

Having Product and Seller Ratings gives you a higher CTR. That is great way through which you can get more sales for your business. You do need, however, to make sure that your landing page is properly crafted to turn these clicks into conversions. It would be a waste to have a landing page that’s not related to what you are advertising! Your landing page or has a bearing on your Quality Score in Google Ads, so it’s something that you need to seriously work on. 

  • Seller and Product Ratings give your shop higher SEO rankings. 

This is something that most people are not aware of. Getting star ratings is a good way through which you can boost your ecommerce shop’s SEO ranking! But how does this work? Well, a higher CTR is seen by search engines as a sign that your content has relevance. What this means is that search engines will rank your site higher than your competitors’ on relevant searches. 


  • Online reviews can help you lower your CPC

As already mentioned, the data that is used for product and seller ratings comes from online reviews. And online reviews are a good way through which you can lower your CPC in Google Ads. Again, this has something to do with the quality score of your ads. A higher quality score means you can lower your bids, which reduces your CPC. Feel free to check out the article in the provided link to find out how this happens. 

  • Online reviews get you unique content

Product and Seller Ratings, as already noted, come from online reviews.  Online reviews are an important way through which you can get unique content for your business. If you have ever done any content marketing, you will understand that getting unique content is something that most people struggle with on a daily basis. However, with online reviews, this struggle is something that you can put to rest. Just imagine the amount of content that’s generated on a platform such as Amazon on a daily basis! And all of it is free, in that you don’t need to pay someone write about your products and services.  

  • You can also get star ratings in Google organic

This is something that I need to mention before closing. Star ratings are not limited to Google Ads and Google Shopping. In fact, you can also get stars in Google organic. This is an important way through which you can increase your business’s visibility to potential customers. People are much more likely to click on a website that has a five star rating than on one that does not have a rating at all. Part of it is simply down to the visuals; your pages appear more prominent in SERPS than those of your competitors. This, therefore, is one good way through which you can try to even the odds, in spite of the fact that you may not be on number 1 on Google. Note, however, that Google has stopped showing organic stars for specific rich snippets, such as company reviews.