Everyone knows that the Internet is pretty much where it’s all happening right? Well, that much is clear. Brands that wish to succeed in today’s environment, no doubt, need to have an online presence in one form or the other. What’s not very clear is where and how to go about achieving this aim. The good news is that giving your business the kind of boost it needs to succeed in the digital era is not that difficult. Read this article, and by the end, you will be well on your way to getting the most out of the many digital marketing tools that are available in today’s operating environment.
Who is this article for?
This article is for all businesses. It can even be useful to individuals! Whatever you are into, we are going to help you get thereby giving you the best bit of advice that you are going to ever stumble upon. The information here applies whether you are a sole electrician operating from your basement somewhere in Brisbane, or one of the largest companies in the country. So, what are some of the essential online spaces for Australian brands in the year 2020?
All brands need to start blogging
Here is the thing: many in the world appear to understand the fact that brands need to have a website to represent them online. To be fair, there are still an inordinate number of businesses out there; particularly in Australia, that have not bothered with websites. However, this figure, thankfully, continues to shrink.
Today, most of the brands that are out there have a website in one form or the other, which is great. A brand’s website is pretty much its representative on the Internet. And coming up with a website is simple enough that there is no excuse for any business not to have one. Individuals are doing it, so why would a company not bother creating one? Or pay to have one created?
Now, it’s all well and good to have a website. But a static site isn’t going to do much for you. The world out there is pretty competitive. Behind this competitiveness are search engines, such as Google and Bing. The truth of the matter is: whatever business you are into, chances are high that there are others lying in wait to compete with you.
That’s why it’s important to evolve from merely having a website to having a blog. A website is static, meaning the content that’s on there pretty much never changes. Perhaps your site has one page on which you layout your company’s mission, vision and a lot of other boring stuff. Now, we are not saying this information is not important.
It’s pretty important, but other than that, you need to add a blog section to your site. Where a website’s content is static, a blog has content that is constantly renewed and rejuvenated with the publication of new content. Search engines love sites whose content is regularly renewed. So, if you stick to your static website while your competitors are publishing useful information that attracts readers, you are not going to make it in today’s environment.
Find a place to hire freelancers
Your options, when it comes to getting content for your site, is to either hire someone in-house to do the writing full time or hire freelancers. The freelancing scene has pretty much taken off over the past few years. It’s one of the wonders of the Internet.
Today, it’s really easy for a business in Sydney to engage the services of people on the other side of the globe. You can get freelancers from Uganda, Djibouti, Bhutan, Kyrgyzstan, India and all over the place. Indeed, you can hire people in places that you have never even heard about to work for you.
The thing about freelancers is that they are really cheap. You can get things done at a fraction of the cost of hiring someone full time in Australia. However, it can take you some time to get the kind of person that meets your requirements. Our advice is that when you do, please stick to that person or to those people. That’s especially important when it comes to blogging. You want consistency in your content and you don’t get that by hiring and firing people every day. The following are some of the best platforms for hiring freelancers:
To be frank, there are many more of these platforms where you can hire freelancers, not just to write your content, but also to help you out with other aspects of your business.
Build trust with online reviews
Most businesses dread online reviews. That’s probably because there is nothing out there that can cause more harm to a company’s reputation than an irate customer. Go online today, and you will find the place littered with bitter comments from dissatisfied customers. And the really galling thing, from a brand’s perspective, is that you don’t need to be on most of these platforms for people to be able to give you bad press.
Even if you choose to stay away from Yelp, Yellow Pages, Google My Business and other online review platforms, your customers can still go there and leave you scathing reviews! So, what does this all mean? Well, it means that businesses need to harness the power of online reviews if they hope to make it in today’s environment. That’s because reviews play such a big role in people’s purchasing decisions. Today, up to 90 per cent of consumers state that they first consult reviews before buying something.
Negative reviews are an unavoidable part of life. What determines your success or failure as a brand is how you handle them. We at eKomi are a well experienced online reviews management company. Get in touch with us if you would like to talk more about online reviews.
Go Social Media
Social media has pretty much turned humanity into zombies, and Australians are no exception. Businesses that wish to succeed today need to get on the social media sphere. The options in this regard are endless. You can, as an example, create a Facebook Page for your brand. Indeed, this is something that you need to do right now. Creating a Facebook page is free of charge, so you have no excuse for not doing it.
You can also use other social media platforms such as Twitter and Instagram to keep your audience well and truly engaged. That way you will be able to build the kind of brand loyalty that all businesses need to achieve success.
Do Paid Advertising
Getting a listing on Yelp or Google My Business is free. However, beyond what we have been discussing in the above, serious brands in today’s operating environment need to consider doing paid advertising as a means of reaching out to prospects. Your options in this regard are seemingly endless and include the following:
- Google Ads
- Facebook Ads
- Sponsored posts
- Ads on Instagram
The great thing about all this is that you can do it without robbing a bank. In fact, you can start advertising on Facebook for as little as $10!
Get in touch with us today!