Google reviews should be a priority for your business. It may not seem like they would make a huge difference—after all it’s just one person’s opinion. But the simplest of review on the world’s top search engine platform can be the difference between ranking in local searches or disappearing into obscurity. Continuously gaining new reviews is a very proven way to increase your visibility and also your return on investment (ROI).
There are more than five reasons why Google reviews should be a priority for you and your business, and in this article, we will cover the following:
- How reviews improve your SEO and brand visibility
- How they can help you reach potential customers
- How they can help you interact with customers
- How they improve Click-Through Rates (CTR) to your website
1) Helps Your Search Engine Optimisation and Visibility
Did you know Google tracks the overall ratings of all businesses? In fact, it boosts businesses that have a large number of high ratings, as it recognises businesses that try to engage with their customers.
A good review can push your business to the Google Local Pack, which lists the first three, most popular and top rated businesses to the top of the search page based on location.
Imagine a consumer typing in keywords that pertain to your business and your business coming up in the top results!
I mean, how’s that for exposure?
2) Good Reviews Influence Potential Customers
Did you know that 91% of consumers regularly or occasionally read online customer reviews to determine whether a local business is good or bad?
Did you also know 84% of people trust online reviews as much as a personal recommendation, and 74% of consumers say positive reviews make them trust a local business more?
For instance, in a 2020 analysis of local rankings factors, it was estimated that business reviews account for over 17% of how Google determines rankings for the local pack. They accounted for about 6.2% of local organic rankings.
But all these numbers aside, what does this mean for you and your business?
At the end of the day, having a lot of good reviews can make a very significant difference to the amount of prospective consumers seeing your website and potentially making purchases.
So if your business cares about SEO—as any business with an online presence should—then garnering more online reviews is a very intelligent tactic to include in your ongoing marketing strategy.
3) Better Interaction with Customers
Being timely with responding to reviews shows you care about the opinions of your customers, both good and ugly. Google recognises active responders to their reviews and propels them up the rankings.
Exhibiting positive experiences with a product or service between consumer and business showcases a high level of trust. It’s this certain level of trust that will influence a purchasing decision.
4) Improved Click-Through Rates with your Website
If your business has a high review rating, internet users are naturally more inclined to click your website link and see what your business is all about; making your product or services more aware of them.
Having a plethora of reviews exhibits a diversity of experiences and opinions, making them more persuading to the prospective consumer.
5) Google is the king the Search Engine World
70% of online searches go through Google, so chances are incredibly high someone is going to find your business through the world’s most prominent search engine.
6) With all this being said, doesn’t it make sense to optimise your reviews on such a prominent platform?
At the end of the day, you can never force a customer to leave a review. The decision will always lie with them. But did you know that there are crucial steps you can take to increase the likelihood they will take the time to leave you a review?
Understandably as a business owner, you are heavily preoccupied with other facets of running a business, so reviews management may be a lot to take in at first glance.
But that’s where Ekomi Australia comes in to play!
We are Australia’s pioneer reviews management company and provide the industry standard in boosting your online presence.
If you’d like a no-obligation, free consultation, get in touch with us today for a chat with our Managing Director, Mat!