The average conversion rate for ecommerce sites stands at 2.35%. A lot of the people that reach your landing page are simply going to leave without taking any action. However, a good number will first add products to their shopping carts, before abandoning your site, seemingly in a huff! It’s enough to get even the most serene business owner stir-crazy! Before you pull your hair out by the roots in frustration, however, there are a number of steps that you can take to improve your shopping cart conversion rates. Using the tips below, it’s possible to boost your conversion rate up to 10%!
1. Display customer reviews and ratings on your products
Displaying seller and product reviews has become pretty standard across the world of ecommerce over the past few years. And that’s for good reason! Product reviews are a useful way through which businesses can improve their conversion rates. If you have ever been to platforms such as Amazon, you will discover that customer ratings are pretty much a part of the shopping experience.
If you are a buyer, chances are high that you are much more likely to have confidence purchasing a product with a rating over one that does not. That’s because the rating gives you a basic idea of what to expect from a particular product. For businesses, customer ratings are a means through which to build trust. Allowing customers to write reviews about your products gives others a better understanding of the products that they are interested in. That, in turn, gives them the confidence that is needed to turn mere interest into a conversion.
How do I get product reviews?
Most ecommerce software allows you to add the option to display product reviews. Shopify, as an example, has an app that you can install to get your customers to share their experiences. The app comes free of charge.
Online Review Management Companies
If you are looking for a deeper experience as far as online reviews are concerned, then you should consider signing up with a company such as eKomi. Once you have signed up, you will get software integrated onto your website that allows you to gather and display feedback from your customers. The one major advantage of using a company such as eKomi lies in the fact that you get a high level of integration into Google, which is not possible when using an app. As an example, eKomi is one of the few companies that are approved to syndicate data to Google for use in Google Seller and Product ratings. These ratings appear in Google Shopping and in Google Ads, giving you greater visibility and allowing you to increase your business’ CTR by as much as 17%.
2. Recommend related products BEFORE checkout
Recommending related products is another practice that has become standard across the industry over the past few years. The idea behind it is pretty simple: a person who buys a Kindle Paperwhite, as an example, is likely to also be on the lookout for a case for the device. So, if you sell Paperwhites on your website, it follows that you should also carry cases for the gadget to maximize each transaction.
Displaying related product is, as already mentioned, pretty standard. What can be confusing is whether or not you should do so before or after a purchase. However, in most instances, it’s better to recommend related products BEFORE a purchase. If, as an example, the Paperwhite in the above example comes with accessories that are sold separately, this is something that your customers are going to need to see beforehand so they do not have to come back to make another purchase at a later date.
3. Allow people to contact you before purchases
The majority of people out there wish to find out as much as possible about a product before making a purchase. In some instances, they will want to get in touch with you, either to make sure that the product is still in stock or to make sure that it is exactly what they are looking for. This can be important when it comes to, as an example, electronic accessories. What you do not want to have is a situation where customers buy your products, only to find out later that they are not compatible with their devices. It’s better to make it possible for people to reach out to you via live chat, email or phone number. Answering their questions helps ensure that they do not abandon their shopping carts.
4. Display a final price before checkout
Most people will respond negatively to perceived price increases while making purchases. This usually happens where businesses neglect to display FULL pricing information, including shipment, before checkout. Make sure that a full price is displayed beforehand to avoid scaring away your customers.
5. Have inventory tracking build-in
Imagine that you are a shopper and you go all the way through the shopping process, only to discover at checkout that the product that you are interested in is out of stock. That is a good way of turning a prospect into an enemy. The good news is that inventory tracking is now pretty standard for most carts.
6. Free shipping
Providing free shipping is another good way through which you can improve your shopping cart conversion rate. Most people say that this is one of the factors that they consider when carrying out online shopping. Free shipping should be standard, wherever possible. That’s usually the case if you are shipping an item inside Australia. However, for international shipments you may find that you will need to charge something to avoid eating into your bottom line.
If you are looking for a deeper experience as far as online reviews are concerned, sign up with us to boost your business! Contact us today.