If you own a business, you probably are already aware of the power of online reviews. And that’s hardly surprising. At least 90 percent of consumers out there say they first consult reviews before making purchases. And a large number of people trust them, in spite of the fact that they may have been left across the web by complete strangers. Brands, as already mentioned, recognize the power of online reviews. But how can reviews be used as a marketing tool to help a business achieve growth?
Using online reviews as a marketing tool
The following are some of the ways in which you can use online reviews to help market your brand:
1.Use review to get Google Seller and Product Ratings.
Google Seller Ratings appear in text ads. If your brand runs ads through Google Ads, then online reviews can be a tool that you use to give your ads greater visibility. Seller ratings are based on data that is gathered through online reviews. However, not every online review platform is going to be able to provide you with Seller Ratings. Google only has approved 30 companies approved for Seller Ratings, and we, at eKomi, are proud to be one of these companies. How does it work? You sign up with an online review company, such as eKomi, and our review collection software gets integrated onto your ecommerce website. Now, when people make purchases, they will be automatically asked to leave you feedback. This feedback gets displayed on your website, thus serving as a tool to convince other people to buy from you. Not only that, but the data that is gathered is also pushed or syndicated to Google, for use in Product and Seller ratings.
2.Reviews can be used to build your reputation
There are countless online review platforms out there. As a brand, you are probably not going to be able to be on all of them. But you should strive to be on as many as possible. That’s because online reviews form a large part of the capital that goes into your reputation as a business. You therefore need to be able to manage and respond to them wherever possible.
Every business has an obligation to make it easy for its customers to leave feedback. Claim your listing on Yelp and on Google My Business. The good news is that this can be done free of charge. So, there is really no excuse for you not to be out there. The thing to understand is that online reviews form the core of any online reputation management strategy. You should therefore leverage them to give your brand a positive standing.
3.Quickly respond to reviews
One of the major failings that we notice at eKomi is that people do not really have the time to respond to online reviews. That is inexcusable. When someone reaches out to you, chances are high that they have a pertinent question, or they have an issue that they wish to have addressed. Ignoring a customer who has a query often leads to a negative review. Ignoring queries from potential customers is a good way of losing out on potential sales.
The trick lies in making sure that you respond to reviews as quickly as possible. If you show that you are in touch with your customers, you are going to find many more people willing to do business with you.
4.Showcase reviews on your own website
This is something to which we have already alluded. Reviews are a powerful marketing tool, and you should not hide them. If you own an ecommerce website, as an example, you should make sure that reviews get displayed on each of your product pages. That way, you will have a simpler task of convincing people to buy from you.
5.Put your reviews to social media
You can also increase the positive impact of online reviews by making sure that they are syndicated to social media. If you have a Facebook Page, as an example, you should enable reviews (Recommendations) there.
6.Can your customers easily review your products and services?
Whatever you do, you should make sure that it’s easy for your customer to give you feedback. If you sign up with us, we integrate software onto your ecommerce sight that makes this a breeze. At checkout, your customers will be prompted to review the products that they have just purchased. The entire process is automated, meaning you will no longer have to worry about chasing after individual customers.
Aside from your website, you should also make it easy for people to review you on other platforms. Notable places include Yelp, Google My Business, Google Review, TripAdvisor and many more. The good news is that you can claim your business’ page on most of these platforms free of charge.
7.Include reviews in promotional emails
Most people simply ignore promotional emails. Of those that open them, the majority delete them soon after. Now, one way you can prevent this from happening is to include reviews in promotional emails. Most people want to be convinced to do business with one company instead of the other. Knowing that their peers have already had a satisfactory interaction with your company makes them more amenable to checking you out.
Find out how to use online reviews as a marketing tool when you book a demo with eKomi.