If you are the owner of an Australian-based business that advertises via Google Ads, then you will probably have heard of Google Seller Ratings. Seller Ratings are a great way through which you can boost the performance of your ads in Google. Google Ads uses a five star based system to highlight the average rating that a business has received from its customers. The stars act as a beacon of trust, allowing businesses that use them to get a CTR boost of up to 17%. Seller Ratings and how Australian businesses can get them is a topic that we have covered extensively elsewhere on this blog. However, as is the case with almost everything else, things do not always go according to plan. Many people out there encounter issues with Google Seller Ratings not showing on their ads. This article looks at the reasons and solutions to this problem.

Reasons why Google Seller Ratings may not be showing


There are a number of reasons why Australian businesses may encounter this problem. Most of these reasons are straightforward and you can quickly take steps to remedy the situation to allow you to take full advantage of the power of Seller Ratings. 

1. You have not signed up with an approved 3rd party aggregator

There are basically a couple of ways through which businesses that operate Down Under can start getting Google Seller Ratings in their Google Ads and in Google Shopping. The first of these ways is by signing up with a 3rd party online reviews aggregator such as eKomi

Google Approved

Google has 30 companies that it has licensed to syndicate data for use in Seller Ratings. You can check out these companies on the page in the provided link. One thing that you will notice is that the 30 companies are distributed in various parts of the globe. eKomi is one of a few that operates directly from Australia. The key here is to make sure that the company you are signing up with has been approved by Google to syndicate data for seller ratings. If a company promises to get you seller ratings and it is not on the above list, then you probably need to steer clear!

How do 3rd party aggregators work? 

Once you have signed up with a company such as eKomi, you get software that is used to gather feedback from your customers integrated onto your ecommerce site. Your customers will then be able to review their experience doing business with you. The data that is collected is then pushed to Google. It forms the basis of the Seller Rating that your business gets in Google Ads. 

2. You have not signed up for Google Customer Reviews


Google Customer Reviews are the second way through which businesses in Australia can get Seller Ratings in their Google Ads. How it works is basically the same with 3rd party review aggregators. However, Google Customer Reviews comes free of charge. The drawback is that integrating the needed software onto your site is demanding. You will probably end up needing to hire the services of a web developer to get the job done. So, if you have neither signed up with a 3rd party, Google approved company, nor gotten Google Customer Reviews, then these could be the reasons why you may not be getting Google Seller Ratings in your Google Ads. 

3. You do not have 100 reviews in a given country

This is another reason why your business’ Google Seller Ratings may not be showing. Google will only show a rating underneath your ads if you have received reviews from at least 100 customers in a given country within the past year. So, if you wish to get Google Seller Ratings in Australia, you will need to gather 100 reviews from people in the country. The drawback is that these reviews will not work in any other country. So, if you also advertise in the United States, the ratings that you get in Australia will not contribute to your Seller Ratings in the U.S.

4. You do not have an average rating of 3.5 stars or above


This is actually good news. If your business has an average rating that is below 3.5 stars, then Google will not shows Seller Ratings in your text ads. Doing so would probably harm your business anyhow. If you find yourself in this situation, you will need to do more to improve your customers’ experiences so that they may find it worthwhile to positively review your business. 

5. Your Ad’s URL domain does not match the domain for the ratings

Your URL domain in Google Ads needs to match the domain for your ratings; otherwise you will not get Seller Ratings. 

Solutions to the Google Seller Ratings not showing problem

The solutions, if you discover that you are not getting Seller Ratings in Google Ads, are straightforward. First, you need to make sure that you are either using Google Customer Reviews or you have signed up with a 3rd party Google Approved syndicator. This allows you to gather feedback from your customers and to have it syndicated to Google for use in Seller Ratings. 

You also need to make sure that you are getting more than 100 reviews in the country in which you wish to have Google Seller Ratings shown. This is simple enough if you sign up with a company such as eKomi, which automates the process of gathering feedback from your customers and syndicating it to Google. 

Also make sure that you are getting a rating of more than 3.5%. That is largely dependent on the experience that people get from your business. So, Seller Ratings are not just for show. They are actually an incentive to work hard to give your customers the best possible experience. 

Google Seller Ratings not showing? Book a demo with eKomi and see how we can help!