Are you the owner of a business operating somewhere Down Under? Do you market your products through Google Ads and Google Shopping? Have you been wondering how you can get Google Seller Ratings in Australia? If yes, then this article is for you! Seller ratings are something that almost all businesses that advertise via Google Ads should be looking to get. They are an important way of increasing the CTR in your ads. But what are Google Seller Ratings and how do you get them in Australia?
What are Google Seller Ratings?
If you use Google (who doesn’t?), then you are likely to have come upon Seller Ratings while carrying out search queries. Seller Ratings basically take the layout that you see in the above image from Google. Using a five star system, they highlight the average rating that a business has received from its customers. In the above example, Sarah’s Designer Shoe Store has received 131 reviews from its customers and has gotten an average rating of 4 out of 5 stars.
Where do they appear?
Seller Ratings appear below Google CPC text ads. Go to Google today, and you will notice that some of the ads that appear on search queries have seller ratings, while others do not. Seller Ratings also appear in Google Shopping.
How to get Google Seller Ratings in Australia?
Australian-based businesses that are interested in getting Google Seller Ratings will be interested to know that the process of getting them is similar to that used elsewhere across the globe. Basically, there are a couple of ways through which you can get Google Seller Ratings in Australia.
1. Using Google Customer Reviews
Google Customer reviews is the first way through which you can get Google Seller Ratings in Australia. Let’s assume, for the sake of this article, that you are the owner of an up and coming online retailer operating from Sydney. One of the ways through which you will be able to reach out to your customers is through Google Ads. If you are looking to get Seller Ratings, then Google Customer Reviews can be used in this regard.
What is Google Customer Reviews?
Google Customer Reviews should not be confused with Google Reviews, which has more to do with Google My Business. Google Customer Reviews is a system that is used by Google to gather feedback via a business’ ecommerce site. The service comes free of charge.
How do I get Google Customer Reviews?
Australian businesses can start using Google Customer Reviews as a way of getting Seller Ratings by integrating the necessary software onto their ecommerce websites. This is where you will notice that Google Customer Reviews is not as free as may appear at first glance. That’s because you are probably not going to be able to do the integrating part unless you are a hands-on web developer. So, you are going to need to hire an experienced person to do the work on your behalf.
How does it work?
Once you have integrated Google Customer Reviews on your website, your customers will get the Google Customer Survey opt-in after they have received their order. People that opt into the survey are then able to rate your business. They are also able to leave comments about their experience doing business with you. The above example shows the basic appearance of a Google Customer Survey form.
2. Get seller ratings using 3rd party online review aggregators
3rd party online review aggregators are the second way through which you can get Google Seller Ratings in Australia. Google currently has 30 companies that it has licensed to syndicate customer reviews for use in Google Seller Ratings on Google Ads and in Google Shopping. Of these, eKomi is one of the few that operate directly from Australia. If you go to this page, you will see the 30 companies that we are talking about here. Most operate from different countries, including the United States, Japan and Germany. They also come in a wide range of languages.
How do 3rd party review syndicators work?
What happens when you choose one of the 3rd party review aggregators in the above list is that you will get their software integrated onto your website. Once that is done, your customers will then be able to rate your business after making purchases. Most of these companies also collect product ratings. Product ratings are another type of rating extension offered by Google.
The ratings that your business gets from its customers are pushed to Google. If you advertise using Google Ads, they then form the basis of the data that is used by Google to provide your business with an average rating.
Why Australian businesses should bother with Seller Ratings
Seller Ratings are important for businesses, not only in Australia, but also around the world. There are a number of reasons why every business in the country that advertises using Google Ads needs to start getting Google Seller Ratings today. To begin with, Google Seller ratings are not just for show. They are actually worth their weight in gold! If you think we are exaggerating, consider that, according to Google, businesses that showcase Seller Ratings in Google Ads can expect a CTR boost of up to 17%! That’s a 17% potential increase in sales. Seller Ratings are useful in that they increase the visibility of your ads. People are much more likely to click on an ad that has those five golden stars. That’s because Seller Ratings are all about trust. They show your potential customers that their peers have already tried out your business and have (hopefully) found the experience satisfactory.
Start building trust with your customers. Book a demo with eKomi to see how!